Clients » Citroën Danmark
EVENT TYPE: Promotional activity
EVENT DESCRIPTION: With the campaign ”Saw a slice of the price” during Stark’s sales fair, Citroën was present in order to promote their vans to small artisans. The stand also had a fun activity meant to attract potential cutomers. The visitors could achieve a price reduction by sawing through a wooden plank: the quicker they sawed through it, the greater the discount. This drew a lot of attention as the artisans took up the challenge and competed against each other.