Citroën Danmark

EVENT TYPE: Promotional activity

EVENT DESCRIPTION: The campaign ”Citroën also looks good on you” was created to strengthen Citroën’s brand name with the consumers. We were placed at Coop stores with a couple of new cars and people could have their picture taken with a Polaroid camera. They could then bring along the photo to their local Citroën dealer to get a free t-shirt. The campaign was very effective and generated sales. Car sales went up as a result of bringing the customers to the car dealers in this way.