Citroën Danmark

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DATE: January & February 2009

EVENT TYPE: Road show – conference/party.

EVENT DESCRIPTION: The purpose of the event was to present Citroën’s new company design/logo and the new car model C3 Picasso. All national retailers and their spouses were invited. The event began with a conference where Citroën’s new design strategy/logo was presented. This was followed by a car show and, finally, dinner and party. The event was held in Denmark, Sweden and Norway. Ritzau Management was in charge of all planning with the 5 locations and establishing and running all aspects of the event.